Apple adds 10 Indian languages to App Store Connect

Apple has significantly expanded linguistic support on App Store Connect by adding 11 new languages, including 10 Indian languages, bringing total supported localisations to 50. The update allows developers to localise app names, descriptions and screenshots in Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and Urdu, alongside Slovenian.

This move addresses India's multilingual digital landscape, where regional language internet users are growing faster than English-language users. Localisation has become essential for app discovery and user acquisition in diverse markets like India, where language preferences directly impact digital adoption rates.

Developers can implement these localised metadata updates with their next version submission across supported platforms. The update also includes new localised App Store badges for external marketing campaigns. For developers targeting India's expanding internet user base, this functionality transforms localisation from an optional feature into a competitive necessity for improving visibility and conversion rates.