Jammu Revives Dogri’s Takri Script on City Signboards

The Jammu Municipal Corporation (JMC) has launched an initiative to install signboards in Dogri, written in the traditional *Takri* script, across prominent locations in the city. Over 24 sites, including major chowks, the airport, railway station, and bus stand, have already received these signboards, with plans to extend the project to 40 more localities, including markets and residential colonies.

The initiative stems from a request by the *Siyana Nagrik Muddad Seva Sanstha*, an organisation devoted to promoting Dogri language and culture. Officials, including Joint Commissioner Kulbhushan Khajuria, describe the move as an effort to help younger residents reconnect with their linguistic roots. The script used is referred to locally as *nayah dogra akhar*.

Dogri J-K Academy editor Reeta Khadyal welcomed the initiative, saying it goes beyond symbolic representation to embed Dogri into the city’s everyday visual landscape. The JMC has also incorporated Dogri into other public projects, such as the Waste to Wonder Park, reflecting a broader civic commitment to linguistic and cultural preservation in Jammu.